[Via Press Release from Disney XD...]
Ratings Highlights for Summer 2012 --
Final National Ratings
Disney XD Sizzles to Biggest Summer on
Record, Boasting #1 Month Ever in July and 4th Consecutive Summer of Increases in
Target Demos
June 22 Airing of PIXAR's "Toy
Story 2" Ranks as Disney XD's #2 Telecast on Record in Total Viewers and
Kids 2-11
Summer Event "TRYathalon"
Reaches Nearly 4 Million Unique Total Viewers and Over 2.2 Million Unique Kids
2-11
Summer 2012
Disney XD powered to its most-watched
summer on record in both Prime and Total Day in Total Viewers and among target
kid and boy 6-14, 6-11 and 9-14 demographics, delivering its 4th consecutive
summer of increases and its #1 month of all time in July 2012. Contributing to
these record levels were original live-action series "Lab Rats,"
"Kickin' It" and "Pair of Kings," Marvel's "Avengers:
EMH" and "Ultimate Spider-Man," and high performing PIXAR
theatricals "Toy Story 2" and "Finding Nemo."
· In Total Day, Summer 12 wrapped as
Disney XD's most-watched summer on record in Total Viewers (414,000), Kids 2-11
(240,000), Kids 6-14 (247,000), Boys 6-14 (140,000), Kids 6-11 (190,000),
Tweens 9-14 (169,000) and Boys 9-14 (95,000).
· In Prime, Summer 12 ranked as Disney
XD's most-watched summer on record in Total Viewers (448,000), Kids 2-11
(263,000), Kids 6-14 (264,000), Kids 6-11 (208,000), Tweens 9-14 (178,000) and
Boys 9-14 (104,000).
Programming Highlights
· Summer event "TRYathalon"
(8/13/12), part of 'Disney's Magic of Healthy Living,' premiered as Disney XD's
#1 non-scripted telecast of all time in Kids 6-11 (489,000), Boys 6-11
(220,000) and Tweens 9-14 (417,000), reaching nearly 4 million unique Total
Viewers and more than 2.2 unique million Kids 2-11 throughout the week.
· On Friday, June 22, an airing of
"Toy Story 2" became the network's #2 telecast of all time in Total
Viewers (1.81 million) and Kids 2-11 (971,000/2.4 rating).
· An original "Lab Rats"
(Thursday, 7/12/12) ranked as the series' #3 telecast to date in Kids 6-14
(674,000), Kids 6-11 (545,000) and Tweens 9-14 (492,000).
Disney XD is a basic cable channel and
multi-platform brand showcasing a compelling mix of live-action and animated
programming for Kids age 6-14, hyper-targeting boys and their quest for
discovery, accomplishment, sports, adventure and humor. Disney XD branded
content spans television, online, mobile and VOD platforms. The programming
includes series, movies and short-form, as well as sports-themed programming
developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser
supported network that reaches nearly 80 million households via its basic cable
and satellite affiliates.
Source: NTI, U.S. ratings, Summer 12:
5/28/12-8/26/12, most current; Summer 11: 5/30-8/28/11, Live + 7. Prime: M-Su.,
8-11:00 p.m.; Total Day, M-Su, 6 a.m. - 6 a.m.).
